Thursday, May 22, 2008

"The stakes are too high for you to stay home." 1964

I was taking another look back at some old campaign ads in hope of getting over some primary blues. I have already covered the televised ads up to 1960. This 1964 ad is, of course, the most famous of all presidential ads.


"These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die. Vote for President Johnson on November 3. The stakes are too high for you to stay home."

This election was one of the biggest defeats in history, but it also led to the Dems losing "The Solid South". They still have not been able to recover in these areas areas and will not do it 2008 either, but that is not the topic here.

I want to mention that a parallel arises when you look at the GOP primary map in 1964. You see similarities to HRC's primary success.

Like HRC, Goldwater won mainly big states. The GOP was also in a heated primary battle much like the Dems are now. They went with Goldwater and won only five states. That would not happen with HRC running, but their nomination battles are stirringly similar.