Wednesday, June 18, 2008

Come see the softer side of Sears...

The "softer side" strategy is used all the time in many different theaters and now it's Michelle Obama's turn. Honestly, I didn 't know she was perceived that poorly. NYT has the story.

Will it work? It did for Sears.

1 comments:

John said...

So, why isn't anyone deconstructing Cindy McCain? Because she's a blonde, ice queen cipher with a fat bank account.