Thursday, August 21, 2008

Obama Strategy

Everyone has been whining about the tightening numbers and that Obama is not attacking enough and that he is going to lose and that he's like Kerry or Dukakis or whatever else they are whining about. I understand their concerns to a point, but this is getting pathetic. As I have said before, Obama will win and I believe he is doing a good job. The numbers were going to tighten. This is a Red/Blue country. Obama is still leading by 3-7 in the composite. There was no way a black Democrat was going to walk all over the old white POW. It's almost like people are pretending or intentionally ignoring the dynamics of this race. Obama has the right idea here and let me tell you why.

VP Speculation

I called that Obama would make his selection before the Olympics. He didn't and there is a strategy behind it. What has everyone been talking about for the past two weeks? What does CNN, AP and every other blog write about everyday? They speculate who his VP will be. They write about people speculating about who it will be and they speculate about people speculating who will be the VP. This is free and easy coverage. Obama has thrown so many names around as well. He's listed people from Indiana, New Mexico, Connecticut, the military, Arkansas, Virginia, Ohio, Pennsylvania, Kansas and many other states. This inclusion plays well to the voters in those states. It shows that Obama is in-line with their worries and their issues. I don't even want to speculate anymore. I will wait for my international text from the Obama camp and then I will go with it. When the announcement is made, it will be all the news for the week. McCain will try to pull something slimy, but it won't stick. This speculation has served him well.

Attack Strategy

This is the one that has the Kossacks and all the other liberal netizens up in arms. "Why is Obama doing this?!!", "He needs to fire his press team!!", "He's worse than Kerry!!" and my personal favorite, "Obama just lost the election!!!". All bloggers assume their wisdom is the best and therefore feel like they can write posts that seem to be talking AT Obama. I do not do that. I talk to myself. Obama has the right strategy on this and the primary season tells us why. Like all GOP strategies, they chose the short-sighted path and tried to interfer with the Democratic primary so the Dems could kill their chances of unifying before convention. They realeased the all the Wright, Rezco and Ayers stuff hoping that Obama would be so bruised and the Hillary hate would allow for a smooth McCain victory. The Wright stuff hurt, but Obama has now cruised past it. If McCain brings it up again, it will only seem stale and a little desparte. It would not be as effective.

This is what Obama was thinking. Let McCain dish out his first round of garbage (of which possessed no substance), endure it and refute it to around convention time. Obama's theme has been more positive, so his convention needs to reflect that. But after convention, the negative ads will start rolling out and the money is going to pour in. He let McCain go first and now McCain's attacks are getting old and most people think that it is a poor reflection on McCain's character. If Obama had started releasing a lot of McCain=Bush ads now, by October that would be stale and not as effective.

The branding starts now. Obama planted the seed and took the high road first. Sure he might have lost a couple points now, but he's only got one place to go.

Here are his new ads airing this week.



2 comments:

Harriet said...

Like the ads and we shall see what happens next. On to the convention!

John B. Romeiser said...

I agree completely. This is wonderful press for the Obama campaign. And how about that clever trick about getting people to give them their cell phone numbers, so that they can be the first to get the text about the VP choice? Smart!